Sara Ouhaddou

1986 born in Draguignan, France and lives in Morocco.

Sara Ouhaddou's culture informs her practice as a continuous dialogue. She began her career as a designer for fashion brands including Lancôme, but has moved towards a more social practice, addressing the diverse challenges facing the artisan craftsmen community in Morocco. Her practice questions the availability of  design as a tool for economic, social and cultural development with a focus on the Arab world.

She participated in the French Institute Artist Residency in Morocco (Dar Al  Ma Mûn, 2013/2014), Edge of Arabia Artist program in NYC (ISCP NYC 2015), CULTURUNNERS project in Detroit and San Diego (2015) among other global projects. She is the recipient of the 2014 Arab Fund For Art and Culture (AFAC) Award, the 2015 Wanted Design NYC Special Prize, and has exhibited her work at the Moulin d’Art Contemporain Toulon, France (2015); Gaite Lyrique Tanger, Paris (2014) and in the Marrakech Biennale (2016). In January 2017,  Ouhaddou was chosen by the New York City Department of Cultural Affairs to create a public artwork in a new park being built in NYC's historic Little Syria neighborhood.

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