Foundland

Foundland (established 2009) is a collective whose work draws on graphic design, art, writing and research. Comprised of the artists Ghalia Elsrakbi and Lauren Alexander, Foundland focuses on a critical analysis of topics related to political and locational branding through visual and written forms. Since 2011 it has centered more on the Middle East, with special interest in Elsrakbi’s homeland, Syria. Foundland has developed an expanding database of visuals and information, gathered from observations of media, activist groups and trends of political expression across social media. Drawing unexpected relations and connections, they create alternative narratives to media reporting through innovative image making and personal interpretation. Foundland has presented in group exhibitions including the Kadist Foundation, Paris (2012); Impakt Festival, Utrecht (2011, 2012); BAK, Utrecht (2012); and the Damascus Visual Arts Festival, Istanbul (2013) – and has presented lecture at Studium Generale ArtEZ, Arnhem; de Appel for Sandberg Institute, Amsterdam; Royal Academy of Arts, The Hague; Rietveld Academie, Amsterdam; and the Athens Biennial 2013. In 2013 they completed an artist residency at the Townhouse Gallery in Cairo.
Ghalia Elsrakbi (b. 1978, Damascus, Syria) completed a BA Graphic Design at Artez Hogeschool voor de Kunst, Arnhem, followed by a Masters in Design at the Sandberg Institute, Amsterdam. In 2009, she followed a research post-graduate at Jan van Eyck Academy in Maastricht. Since 2011 she has been involved with various activist groups promoting creative dissidence in Syria and since 2013 she has been based in Cairo, Egypt. Lauren Alexander (b. 1983, Cape Town, South Africa) completed a BA Graphic Design at the University
 of Stellenbosch in South Africa, followed by a Masters in Design at the Sandberg Institute and an MFA at the Dutch Art Institute, Arnhem. She is member of the tutoring staff at the Royal Academy of Arts in the Hague.

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